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Don’t Settle For Less
Collaborative Marketing Services
The common theme across all of this change is an evolution towards collaboration. This whitepaper focuses on the future of marketing – a future where brands must market “with” consumers, not “at” them, thinking strategically about how to invite consumers into the marketing process.
Strategy answers the questions about a business. How will it run? What is the market? How does the business compete against similar businesses?
One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time.
E-Course & Business Development
It’s incredible just how fast people can get bored doing things. Boredom is terrible for one’s mind, and the best way to fight it is to occupy your mind with learning.
Don’t Settle For Less
Weekly Featured Videos
We take the guess work out of your question, “What are the best digital tools to use online,” we’ve done the homework and offer a knowledge base page as well as our own e-course that will teach you best practices for Business Development & Marketing short 15-minute E-Courses.
E-COURSES FOR SMALL BUSINESS
Need us to develop an E-Course for your business, seminars, conferences, or E-Learning? Contact Us…
Business Development 101
Plenty of business owners are content to maintain a small operation. A decent but limited income is enough to eliminate the urgency of expanding their operation and continuing to develop their business. Many small business owners are comfortable with their earnings and happy in their endeavor.
Then, there are business owners driven by the challenge to grow their business into a high-profit venture with larger market share. Hardly intimidated by the added risk, the only logical solution for the exceedingly motivated business owner is to seek greater personal rewards. Any way you slice it, the juice is worth the squeeze.
For the business owners in the latter category, a solid growth strategy can mean the difference between running the same small operation and taking your business to unimaginable heights. Combined with the right marketing techniques, a well-managed business growth strategy can meet and exceed your expectations. Most business owners just need the guidance. Linx is here to provide it to you.
There’s a lot to consider when building a growth strategy. The answers to a few critical questions ensure you always step with your best foot forward:
- What should you think about before committing to a growth strategy?
- Which approach will suit your business best?
- How can marketing help you drive business growth?
The Commitment to Business Growth
It’s important to manage your expectations when growing a business. Migrating to a larger firm, you can anticipate a more complex, demanding and time consuming schedule. You’re also more likely to spend additional time with arbitrary tasks like financial planning. The entire course of your typical business day can change.
Cost burdens will also increase as you invest in greater resources. The same is true for management burdens as you delegate responsibility and control to other employees. Your business might require larger premises, more equipment and more employees. Finding the funds to expand is another important aspect to consider.
At the end of the day, committing to growth requires an added commitment from the entire company.
Timing is Everything
Always remember the cardinal rule for expanding your business: prove your business model first. Plenty of businesses jump the gun, looking to expand without the evidence to prove a period of successful trading. A proven business model is a critical first step no business can afford to ignore.
However, a proven business model represents only half the knowledge you need to successfully grow your business. You also need to know if there is enough demand to justify the expansion. That’s where market research comes into play. This important second half of the business growth equation will give you time to put the systems in place to cope with an increase in scale.
With your business model proven and market research in place, you can devise a business plan incorporating your methods, costs, targets and a realistic schedule, revising it along the way. If you need help developing a business plan focused on growth, Linx can help.
Optional Methods for Growth
There are fast and slow ways to grow your business. Fast growth is easier to achieve in sectors driven by innovation. Launching new products or services can also fuel considerable growth quickly. However, most businesses opt for gradual, organic growth. Although slower, this type of growth is more manageable, involving less risk. There are a number of well-established strategies to consider:
- Sell more to existing customers by building more relationships and taking on more staff.
- Reach new customers by investing in promotions and advertising.
- Expand existing sales channels or create new ones. You might develop an online sales channel, for example, to complement your in-house sales team.
- Enter new markets and open new outlets. You can target a whole new set of customers or sell beyond your region.
- Introduce new products or services.
- Introduce new technologies or invest in upgraded equipment to boost capacity and free up staff time.
- Create partnerships to share resources and expertise with another business.
- Network to find potential customers, business partners and investors.
It’s Time to Grow
Every large business began somewhere. Although growth requires risk and commitment, you can take your business to the next level with the right mix of planning, strategies and techniques. Managed properly, business growth is achievable for companies of all sizes and in all industries.
Linx is More Than a Marketing Consultancy
More than “marketing advice” – Linx can test, pull back and adjust, perform risk/reward calculations and implement a plethora of our own market-driven business strategies. Looking to grow your business? Contact us today for a market-driven business strategy.
Evaluate where you are now
To improve, you need a plan to improve, but before you go racing off to talk about doing XYZ better and making 12% more sales, it’s a good idea to take stock of where you are right now.
That means looking at what you do, what your customers think of your business and your current capacities and capabilities. It is unlikely you’re going to triple sales this year if you’re all doing double shifts in order to meet current demand. Well, to be fair, things are going to have to change in other departments if you want to triple sales in this scenario.
We begin at the beginning which is where we are today.
Look for some quick wins
Before you start with dramatic programs to shift up the business culture or to implement six sigma on the manufacturing floor, look for some quick wins. These serve two purposes when you’re trying to create a continuous improvement style in your business:
- They produce results and thus you’re already seeing a good reason to do this more often; and
- They motivate the people involved, because a quick win is a morale boost and can help people buy into more substantial changes.
The easiest way to find quick wins? Talk to your customers or your staff members.
Make sure change is meaningful before you make it
People don’t hate change. This is a pure myth. But they do hate pointless change.
If you’re going to work towards continuous improvement, people will support you, but only if they can see a higher purpose behind the changes that you make.
Make sure you know exactly what you expect to achieve before you announce a change, and consider what impact it may have on other areas of working life. If you double sales but don’t double the crew in the warehouse, don’t be surprised when your customers start getting angry about delayed deliveries.
Try to improve revenue rather than becoming passionate about cost-cutting
Look, cost-cutting is a good idea, but too many small businesses become obsessive about what is spent and where rather than trying to grow the business. Everyone’s happier when the business gets bigger and there’s more money coming in. Almost nobody’s happy when you’re making 12 people share a pen because you’re trying to cut back on stationery spending.
Consider business-process automation
One of the easiest ways to give a business a boost is to automate its processes using robots (machine tools on computers rather than Cylons). These will tend to adhere to industry best practices (cutting down your need for training) and give productivity a significant boost.
If you tie automation into sales and marketing to begin with, you will see an instant ROI and gain real business growth without it costing you a fortune. You can’t say fairer than that when it comes to improving your business.
Of course, there are a myriad of other ways you can help continuously improve your business, but these five ought to give you plenty to get started with.
They’re proven strategies for delivering more bang for buck and bringing more money through the door. Business bliss if you were
Maintaining Your WordPress
Countless websites run on the WordPress CMS platform – and with good reason. However, properly maintaining your WordPress site or blog is more important than you may realize. And it’s not just about adding new posts or content.
WordPress consistently updates its CMS platform. Staying up-to-date with these latest releases can ensure your site is working properly along with providing additional security protection.
If you self-manage your WordPress site of blog, then definitely pay attention to the info within this post.
Keeping Your Website or Blog Secure and Healthy
New WordPress releases usually include more robust features. They also often include things such as security updates. These security updates can offer further protections for your site. So it’s a good idea to stay on top of the latest WordPress releases.
If you do not have any type of ongoing database back-ups in place for your WP site or blog, you are playing with fire!
You CAN lose your entire WordPress website or blog without any way to retrieve it! Trust me I know. You’ll only make that mistake once!
Be Sure Your Database is Regularly Backed-up
As noted above, database back-ups for your WP site or blog are extremely important! So if you are a DIYER (do-it-yourselfer) who built their site on the WP platform, are you backing-up your database on a regular basis? Do you even know how to do this or which plug-in to use?
Setting up and scheduling database back-ups to perform consistently is a must-do. It’s a layer or protection you want in place. Database back-ups can help to prevent content loss. It’s especially important to back-up your database prior to applying a new release of WordPress! This cannot be stressed enough!
Themes and Plug-ins Need to be Updated too!
Most WP sites/blogs are built off of an existing Theme foundation (free or paid) which are then further customized. However, some are built custom from the ground up. Regardless, there can be conflicts and compatibility issues with new WP releases and your Theme – especially if the Theme author does not stay on top of of new WP releases with updates.
Plug-ins (which just about every WP site/blog utilizes for expanded functionality) can be problematic as well. Plug-in authors also have a responsibility to keep them updated.
It is often advised to disable all of your plug-ins PRIOR to updating to a new release of WP. Then you can slowly enable them one at a time to be sure there are no issues. It’s a good practice which can avoid a lot of headaches AND the White Screen of Death.
Avoiding the WP White Screen of Death
There are a variety of reasons why this can happen and further drives the point home of why you should consistently back-up your site!
The WSOD (White Screen of Death) can be caused due to conflicts wth your hosting provider or it could be a plugin that’s not functioning properly.
It could also be caused by the theme you’re currently using. The theme author may not be keeping it updated in accordance with new releases of WP. This can apply to plug-ins you may be running too.
Since the problem can be caused by any number of things, it will likely require some troubleshooting.
Maintaining Your WordPress Site/Blog*
Regardless of the platform, a site that is maintained will serve you much better than one that is not. This is true for a host of reasons beyond just security measures.
Maintaining your WordPress site or blog can ensure it’s secure and working properly:
• You’re staying current with the latest WP releases.
• Your database is being backed-up on a regular basis.
• Your Theme is updated (checking for any compatibility issues).
• AND your plug-ins (which allow for additional functionality) are updated as well.
Do you know what your customers want? Do you think your customers trust your products? When was the last time you saw a customer tweeting about your product or service? Was it a complaint or compliment?
The answers to all these questions lie in marketing.
How you market your business determines if the enterprise will be successful or not. Marketing is a tool used to create and maintain demand, relevance, reputation, competition and more. Without it, your business is likely to close down due to lack of sales.
So why is marketing important? Check out these 9 reasons why you really do need it.
1. Marketing Is an Effective Way of Engaging Customers
It’s important for your business to engage its customers. Marketing is a tool to keep the conversation going.
Engaging customers is different from pushing your offers. Engaging involves furnishing your customers with relevant information about your products and your business as well. It’s all about creating fresh content.
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